Most people conduct google searches when they suspect something is wrong. In doing so, they get familiar with most of the content out there. So, it gets harder to grab someone’s attention and make their time worthwhile.
To make sure you stir curiosity through your content, let’s explore these 5 simple ways. These will help you find your voice, apply your own personality to the content, and share more of your personal and professional experience… which is what really matters after all.
1. Add a shift in perspective
Make someone think differently. Take them out of the ordinary. Choose bold statements that you believe to be true, that you have experienced or your clients have. It is your approach. Get people closer to you by letting them decide whether your approach and the way it makes them feel is for them.
For instance, I will forever remember Rony Travis, health and fitness coach, when she said:
You can’t take care of a body you do not love.
One way of doing this is to stop doing a lot of research before you create your content. The more research you do, the more your own thoughts and perspective on things will diminish. Imagine someone asks you a question about something you know and you don’t have any time for research.
2. Follow a simple structure
Simplicity is powerful. When you sit down to produce content, it usually happens like this:
“I’ll say something about this. Then, something about this. Oh, this is worth mentioning too. And this, and this, and…”
Until you get so overwhelmed that you end up abandoning the entire idea.
When this happens and you’re not excited about all the things you want to include, go back to the beginning. That initial idea. Identify when you lost your enthusiasm and exclude all the other additions. Keep it simple… just like a food item – the more flavors you add, the blander it gets.
3. Insert shocking studies
We love a good jaw-drop 😲 What this does is produce a strong feeling in someone. So, they will remember you for being the one who introduced them to the concept that produced that feeling.
When people search for a solution to their problem or ways to understand their situation better, they often don’t search for studies. For instance, it was interesting to find out that gut bacteria produce electricity. Here’s the study about this.
When you share information like this, you let people know that there is more to this world than what is seen at the surface. And you are willing to show them that space.
You grab their attention. They come back to you, again and again, because they will not get bored.
It doesn’t necessarily have to be a study. You can use results you have experienced through your work too.
4. Share unexpected benefits
Look within your work and experience. If you conduct a search online on the unexpected benefits of [insert your desired topic], you will find a bunch of lists. We usually know what’s in those lists… but we don’t know your take on things and what you have discovered.
When you use content to reflect your knowledge fully and your personality, you become the go-to person. Because you build trust around you.
So, look at your work and identify unexpected benefits that you have seen over time. For instance, an unexpected benefit of going mainly plant-based and following a simplified meal plan is that I save a lot of time on meal prep. And I create mental space since I am not worried about what I am going to eat next.
5. Include secret levels
There’s always a sneaky way of doing things. I don’t know about you but I enjoy playing a game now and again. When I was in high school, I used to play GTA – at some point, I stumbled upon a cheatsheet – a document with phrases that you would type to escape the police inside the game or to get infinite ammunition.
You could do something similar with your content. If you’re creating an online course on how to lose weight, why not include a section that contains sneaky ways to burn calories without exercising. You would include laughter here or drinking water, activities that burn calories and they make us feel good – this would end up being a combination of secret levels and unexpected benefits.
I can’t wait to see how you use these in your content.
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